Released on: October 24, 2008, 7:19 am

Press Release Author: Apteco Ltd

Industry: Marketing

Press Release Summary: Honda UK Ltd has appointed marketing software and solutions
provider Occam to provide real-time access to its customer data for the first time,
and revolutionise the way it communicates with customers and prospects through
improved data management.

Press Release Body: Occam, which works with several other automotive brands, was
entrusted with the work after demonstrating a comprehensive understanding of Honda's
existing customer data universe and the current challenges faced, including the
length of time currently taken to transform customer insight into marketing
campaigns.

As a result of the appointment, Occam will deliver an intelligent management
solution via FastStats, the analysis software that will enable the auto manufacturer
to achieve the seamless integration of its data with a sophisticated portfolio of
analysis and reporting tools. Easy-to-use software coupled with daily updates of
customer data mean that analysis and reporting can take place on an ongoing basis.

With closer access to its customer data, Honda will be in a position to analyse and
interrogate its data with greater efficacy, make faster decisions based on
customer's actions, ensure its marketing campaigns are far more targeted and
therefore speed up the time taken to launch campaigns. In addition, Occam will
oversee a consolidation of Honda's data universe across the business from cars,
bikes and power equipment.

James Bagan, Managing Director at Occam comments: "Honda approached us with the
challenge of getting closer to its customers through its data. Our experience in the
sector meant we're aware of the specific needs and requirements of automotive brands
and knew in this instance Faststats technology would not only offer Honda far more
sophisticated analysis but as a result enable Honda to deliver faster and more
targeted campaigns to its customers."

Danilo Cruz, Senior Customer Analyst at Honda UK Ltd comments: "Our customers have
always been at the centre of our marketing strategy but we were keen to maximise our
data in order to get closer to them. Occam's expertise in the automotive sector
meant they intricately understand our business and the challenges we face. By using
Faststats we're able to access a range of analysis and reporting tools and are fully
supported by Occam's pool of experts at each stage."

About Occam...
Occam is a market-leading provider of marketing management software and solutions
for some of the UK's largest organisations. Committed to developing the industry's
most sophisticated innovations in the integration of multiple systems and channels,
Occam delivers marketing solutions distinguished by speed of deployment and a
pragmatic approach to solving identified business needs.

Occam is responsible for some of the industry's leading products, including Zebra,
its innovative prospect and customer management software and Reciprocate, the unique
cooperative solution for the charity sector and largest single source of charity
data in the UK.

Since its establishment in 1993, Occam has experienced significant growth and now
employs almost 100 staff with an annual turnover in excess of GBP10 million. Its
clients include Eurostar, Royal Bank of Scotland, the Ministry of Defence, Kia
Motors UK, VW, Oxfam and the British Heart Foundation, amongst many others.
Headquartered in Bath, Occam also has offices in London and Edinburgh.

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